Is where budding entrepreneurs like you learn to implement the marketing strategies + systems necessary to grow your audience and turn them into paying customers and clients.
Skip collecting courses, scouring the internet for ideas, or creeping on other people's Instagrams to figure out how they're making it happen.
If you're ready for a clear guide for your brand messaging, email list, and social media marketing, with a plan you can actually stick to, then this is the program for you!
You’ve bought all the courses, ebooks, and workshops. You've read all the blog posts and listened to all the podcast. And you still don’t feel like you know what you’re doing. (no worries, most biz owners do this)
You know you've got something special that will truly help people, but no matter how many strategies you've tried, it's STLL not really working and you're honestly frustrated.
All the options and decisions are leaving you stuck, stalled, and stressed out. But a 1:1 coach or a fancy group program just isn’t in your budget yet.
Our mission is to help solopreneurs like you stop doing all the things and start implementing the essential marketing strategies (even scary ones like video) so all your effort actually grows your business.
There are too many options for email platforms, social media, content, and you can't figure out which to focus on first.
Time. Time. Time. You really need more of it but you know setting up systems and specific marketing strategies will help.
Showing up on video and putting yourself out there on social media is 'effin scary and you could really use some support and accountability to go all in.
Whatever is keeping you stuck, we’re ready to help you blast through those roadblocks, put the essential marketing strategies in place, and finally feel confident showing up and selling.
Most business owners try marketing to multiple people and solve multiple problems, which ends up diluting their message. In The Essentials you'll learn how to find a singular focus and a singular solution so YOUR people can spot you in any crowd.
Rain or shine, businesses with an effective marketing strategy are able to email their list, show up on Instagram, and sell consistently because they have a plan for creating content and a system that caters to their schedule and strengths.
You don't have to do all the things. Whether it's simplifying the process or completely automating pieces of the puzzle, successful businesses create a marketing plan that is easy to implement and scale so they can use those hours on the stuff that moves the needle.
Don't go it alone! Businesses with an effective marketing strategy also have a support system that helps them stick to their plan, reach their goals, and blast through those late night stress sessions. We've all been there and we've got your back!
Trainings that are easy to follow + implement, templates so you don’t have to start from scratch, tried + true strategies so you don’t have to test 50 things to figure out what works, and a truth-telling coach to keep you on track + taking action
I'm Sarah Morgan and it’s my job to help you simplify your marketing strategies, show up with confidence, and dare to grow!
After years in a loud, chaotic newsroom, my introverted self was SO over it that I used my blog to start a web design business and finally QUIT to freelance full-time in 2012.
Since then I’ve been happily working from my couch to create courses + coaching programs to help you market + grow your business like a BOSS!
I know you've got more than just a business to focus on so The Essentials is full of strategies that have worked for me and my students to grow a successful business WITHOUT working nights and weekends or stressing over every single detail.
We believe in done over perfect, skipping spammy-feeling strategies, and focusing on showing up to serve your people. Sound like a plan??
"It's been a big push to actually start posting. I loved listing out the problems of my customers to get ideas on things to talk about, the different types of posts to do, and the reminder that it's okay to pitch more often!"
- Kory, web designer
"I just finished my first story post selling one of my products using your lesson in your Grow Your 'Gram course. I'm so proud, it's already getting engagement! "
- Julicia, artist
"Dare to Email helped me to better understand how to collect more subscribers. It was easy to understand, and I can use the tips over and over again."
- Renayle, writer
"Am loving The Productive Solopreneur! The two download worksheets themselves have proved invaluable. Learning so much and it’s saving me so much time. And I already thought I was pretty good at planning!"
- Jen + Jac, handmade shop
"I just started forecasting three months in advance with Asana and I LOVE it. Your course helped a chronically disorganized crazy train like me have the tools to learn how to become organized! "
- Sophia, event marketer
"Wow, I thought I was going to get some boring tips on this one [automating your email list], but you just blew my mind in the second half. HA! Thanks, Sarah."
- Ashley, speaker
What if I'm just starting?
Then you're in the right spot! The Essentials are for business owners earning zero - $5k/month from their marketing. So if you've just launched your business, this membership is exactly what you need to get your marketing strategy up and running.
I've been at this for a while, will this be too beginner for me?
Possibly! If you have a growing email list, a social media platform where your audience is super engaged, and running your marketing feels good, then you're probably ready for our digital product program. But if you're not sure, feel free to hop in for a month and check it out.
Which course do I begin with?
Jump into The Essentials intro lessons and you'll see the course roadmap, which lays out exactly what order to do things in. No guesswork needed. Feeing stressed, overwhelmed, unsure, just follow the path. There’s literally a master check list to help you stay on track.
What if my audience isn't on Instagram?
If your people prefer to connect with you on Facebook, LinkedIn, or another social platform, you can still join! You can use our content strategy to attract and warm up an audience anywhere and we'll be adding trainings from experts in other areas to make sure you get all the best practices you need.
What if I don't love it?
No prob! Just hop into your profile in the membership site and cancel your subscription. We don't offer refunds, so if you aren't sure which option to choose, try out monthly membership first and then you can always cancel and switch to yearly.
How much do I have to participate?
It's totally up to you. We think you'll have more fun if you join the monthly calls and participate in the community. But if that's too much people-ing you'll still get so much out of the courses and watching the coaching call replays.
I want to join your digital product program too - which should I do first?
If you already have your email list and Instagram up and running you can dive into the digital product program when it opens (more info here). If you don't have your email list or Instagram running yet, then start with this membership to get those set up.
What if I already purchased one of the courses?
If you already have one of the courses, you'll retain lifetime access to that course, but you can still join the membership to get access to the other courses, community, and coaching calls!
Use the Dare to Grow brand story framework to identify exactly who you're marketing to, what their challenges are, and why YOU are the best person to help them solve their issues. Your brand story will help you stay on message and be laser focused with every piece of content.
The step-by-step guide to launch + grow your email list (and yes, FINALLY start sending emails!) Learn how to set up your email list, create a rad freebie (a PDF, a workshop, a challenge) and set up email sequences to educate and sell to your subscribers.
Your blueprint for growing your audience, influence, and income with Instagram. From setting up your profile, to figuring out hashtags, to creating graphics and attracting new followers. GYG includes step-by-step trainings to help you show up confidently and consistently.
Learn how to plan, organize, and automate your business tasks to get more done every day. From social media to your inbox to those little admin tasks that can eat through an entire day. Learn how to simplify, systematize, and de-stress everything you need to do.
Feel like you're spending most of your week writing blog posts, emails, Instagram posts OR wishing you had more time for that stuff? The Content Planning Kit will show you how to make a content plan that covers all your bases without filling up your entire schedule.
Imposter syndrome might still show up, but we've got a plan to keep it from slowing you down. Having a rough day or week (or month) - listen to a Confident Creator pep talk and learn how to break through the bs and keep moving!
We at XOSarah LLC are committed to diversity, equity, and inclusion, being anti-racist (as a verb), and making sure our communities are a safe space for everyone to learn. We strive to make our content and education as accessible as possible. We are committed to continuing education for ourselves, hiring with diversity in mind, and adjusting our policies and programs as we learn to do better.
Disclaimer: The purpose of this program is to support and assist you in reaching your goals, but your success depends primarily on your own effort, motivation, commitment, and follow-through. We do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Whether you are successful in employing the program techniques and strategies is dependent upon factors including, but not limited to, your skills, financial resources, marketing knowledge, business model, and the time you devote to the program and your business, because of this we cannot guarantee your earnings level, nor do we.
By enrolling you agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive through this program. You agree that we are not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through this program. You are solely responsible for your results.